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Dreaming Cow Creamery Builds Trust on YouTube and Instagram
Many organic dairy producers gloat about the well-being of their non-GMO fed cows. They claim the cows are humanely raised on small, locally owned farms, where they are free to graze the fields and...
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Nostalgia-Powered Social Media Drives Lisa Frank’s Resurgence
Ah, the 90s. Tamagotchi, Fruit Stripe, and Slime Time Live. Times were simpler; the dot-com bubble hadn’t burst yet, and books were printed solely on paper. For better or for worse, some of our most...
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ASMALLWORLD Builds Elite Brand Through Social Boasting
Luxury brands have been an interesting specimen to watch in the social realm. While plenty of brands have made outstanding leaps and bounds in audience reach (Burberry, the #1 luxury brand on social...
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Spirit Halloween Keeps Fans Engaged Year Round
Every fall, our neighborhoods’ abandoned department stores and failed furniture galleries are filled with spooky pumpkins, masks, and fishnet stockings. Spirit Halloween, launched in 1983, is arguably...
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Fast Food Chains Succeed on Social Media with Unconventionality
Taco Bell won the Ad Age Marketer of the Year Award in 2013, and for good reason. According to the publication, the chain posted an eight percent increase in US sales in 2012 (double the gains of...
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Startup Tonguespank Uses Social Media to Spice Up Business
Tonguespank Spice Company is a growing startup out of Chicago, aiming to “make boring food exciting” with intricately designed spices. Like any other startup, they have to bootstrap to make the most of...
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(RED) Social Media Drives Traffic, Awareness, & Donations
In the fight against AIDS, (RED) — founded in 2006 by Bono and Bobby Shriver — is using social media to drive foot-traffic, awareness, and donations with the help of some well-known celebrities....
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Airbnb’s Social Strategy Shows the World May Not Be So Big After All
If you’re an avid traveler, there’s a good chance you’ve used Airbnb. Or at the very least you recall their hilariously odd campaign during the 2008 Presidential Election, when all anybody wanted for...
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The Hottest Social Media Campaigns of Summer
Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness,...
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Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing
Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all...
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Lord & Taylor Surprises and Delights with #Obsessed Twitter Campaign
Lord & Taylor (65,100 Twitter followers) may be the oldest specialty retail department store in the country, but many would consider their social media presence to be lagging behind competitors...
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How One Small Business Uses Social Media to Showcase Their Passion
Introduced in the 19th century and a staple of many childhoods, the bicycle is one of the most commonly used and familiar modes of transportation around. Americans have become so familiar with the...
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Sidecar Uses Social Media in the Battle for Ride-Share Market Share
With gorilla-sized Uber controlling the majority of the ride-sharing market, competitors such as Sidecar must get creative with their marketing. With 20,000 Facebook likes, 14,000 Twitter followers,...
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Bombas Socks’ Marketing Strategy Encourages Us to “Bee Better”
Four years ago, David Heath and Randy Goldberg learned what the most frequently requested item was at homeless shelters: socks. This simple fact was the inspiration behind Bombas Socks, a startup that...
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Salvation Army Creates a Meaningful Message from a Simple Viral Debate
Ah, yes. Here we are again, on the cusp of another great internet phenomenon. This time, it’s a pair of legs. If you haven’t yet heard, Instagram user Hunter Culverhouse posted a photo of a pair of...
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